ABSTRACT
Price is a key element in the marketing mix, and has a significant effect on the operation of the information marketplace. This chapter:
• explores the role of price; • discusses the classical relationship between price and supply and demand; • emphasizes the role of pricing objectives; • reviews the factors affecting pricing decisions, and discusses how these affect
the pricing of information products; and • explains the different approaches to pricing policy, including the principles
and expectations associated with free access to information at the point of use, and the role of portals on the Web.
