ABSTRACT

This chapter provides the details of the steps needed to implement the theory of planned behaviour for an analysis of spatial data sharing behaviour. It also provides a detailed specification of the research design including, first, the choice of the country, South Africa, as a case study within which the empirical research took place; second, a definition of the behavioural elements that are included in the model; and third, the two stages of the empirical research. The chapter presents the methods used to implement these two stages of empirical research. The selection of interviewees and survey respondents, the design of the survey questionnaire, and sampling procedures are discussed. The model of spatial data sharing was then operationalised by developing items to be included in a questionnaire. The next empirical stage of the research consisted of the implementation of the questionnaire instrument in South Africa.