ABSTRACT
When William Morris Thackeray's National Standard collapsed in 1834, the efforts to construct a corporate identity for a magazine product were freshly channelled into the development of an authorial identity for the commercial writer. Thackeray contributed to the Paris Literary Gazette between October and December 1835. He wrote three distinct types of letter-press for the magazine: four reviews and an 'editorial' item, signed 'W.M.T.', a comic book-review and a short story, signed 'Augustus Wagstaff, and a piece of comic fiction describing characters gathered at a country house, signed 'By One of the Guests'. The Paris Literary Gazette, or Weekly Reportery of the Belles-Lettres, Arts, Sciences, and Literature of Great Britain, and France was launched on Tuesday, 27 October 1835 and continued weekly publication from 34, rue Notre-Dame-des-Victoires, Paris. The file of the magazine in the Bibliotheque Nationale runs from 27 October 1835 to 19 April 1836, when, unless further issues have failed to survive, it would appear to have folded without warning.
