ABSTRACT
Price is here defined as 'monetary cost to customers'. It is not uncommon in the literature for nonmonetary costs, measured in terms of time or inconvenience for example, to be embodied in the concept of price. The view taken in the present book is that high nonmonetary costs are better treated as low-quality service attributes; in this sense, a multi-stop or connecting service 'costs' more time than a nonstop service and so compares unfavourably on this attribute dimension.
