ABSTRACT

Chapter 1 sets the stage for the book. What is knowledge anyway? Why is it important to business, to the military, to any organization? Knowledge is linked to innovation as perhaps the best and only true source for sustainable competitive advantage. Historical examples are provided to clearly show why that is true. Several recent business examples from successful firms that failed or were close to failure further demonstrate the power of knowledge and it’s imperative to business. Examples from combat further demonstrate the need for effective knowledge transfer for innovation.