Character

J u s t as w e a re ab le to p e rc e iv e th e p e rs o n a lity o f th e in d iv id u a l, th e c h a ra c te r o f a n o rg a n isa tio n o r p r o d u c t is v e ry rea l. Y ou e n c o u n te r a n id e n tity ; a p ro d u c t; a c o rp o ra te c o m m u n ic a tio n ; th e b u ild in g o f a n o rg a n isa tio n — all ex u d e p erso n a lity .