ABSTRACT
A n e w id e n tity is a d e p a r tu re . I t is a b re a k w ith w h a t c a n n o w m o re c lea rly b e seen as th e t r a d i t io n o f y e s te rd a y — a n o tic e a b le c h a n g e o f d ire c tio n , m a rg in a l o r re v o lu tio n a ry , b u t a la n d m a rk in th e c u ltu re o f th e o rg a n isa tio n .
