ABSTRACT
Everyone knows that the three critical ingredients for the success of any business venture are people, process, and technology-in that order. Professional sport franchises adhere religiously to this success formula. They aggressively recruit the best athletes they can afford. They establish rigorous training regimens and hone their players’ skills through personal workouts, repetitive drills, and team practices. They build state-of-the-art weight rooms and training facilities. They develop customized nutrition programs for individual team members. They continually refine their playbooks. And they employ sophisticated analytical tools to dissect the tendencies and weaknesses of their opponents. In short, they invest in the people, processes, and technologies that give them the greatest chance of winning.
