ABSTRACT

The people pushing junk faxes often vehemently protest that theirs is a legitimate business providing a value for money product/service. In the UK, the sort of phone scam is often targeted at the individual consumer, frequently inviting the lucky winner to call for details of the prize that they have won. The legitimate premium phone lines are often based outside the US but in countries with dialling codes that create a number of similar lengths to a national number. The victims thus don't even realize that they are making an international call, certainly not one at premium rates. To avoid being swayed by misleading personalized advertising, check with colleagues who appear to be recommending journals or publications via a post-it note. Be especially wary of American marketing publications. When they are empty or no longer used, somebody needs to ensure their return or else the company is paying money for nothing.