ABSTRACT

Coaching is an expanding field of professional practice – and possibly the fastest-growing arena of applied psychology in organisations today. Increasingly, leaders, managers, consultants and other clients are exploring issues of meaning, purpose, and identity that arise at the complex intersections of work and life. Contemporary coaches no longer simply focus on ‘straightforward’ issues of performance improvement. The role of the coach is thus changing, but the focus on organisational issues remains paramount: coaching is not a substitute for therapy, nor for management.