ABSTRACT

Return on investment 20.55 29.58 30.00 18.48 ** (24.53) (22.59) (22.67) (21.68)

Cash flow on investment -2.67 .74 10.01 3.41 ** ** (18.79) (18.26) (17.03) (16.17)

ROI/ROI variability 2.37 3.96 4.57 2.80 ** ** (return per risk) (3.53) (5.20) (4.15) (4.68)

Market share change .39 .72 .38 .14 * * (1.76) (2.97) (2.30) (1.55)

*p< .05 ♦♦/><.001