ABSTRACT
The scientific refinements of mass persuasion, new means of communication were developed, improved, deployed, and tested in the most "applied" ways possible on an international scale. WWII was a radio war. Vietnam was fought and lost on television. Refined rhetorical techniques were taken up by corporations and governments throughout the world, disseminated through business schools, then through many high schools. Issues of strategic communication are an entirely novel affair in today's media environment. Strategic communication is a bundle of techniques for persuasion, for meeting organisational objectives, for aligning members with brand values, for aligning resources 'to deliver a common core message'. Human communion is not about "sending a message". That is the method of dictatorship and confuses intimidation with communication, and authoritarianism with democratic governance. At the end of the Creel century, the world is fragmenting at every level. While the US military is restricted in its domain of operations to foreign soil, corporations are not.
