ABSTRACT
This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book illustrates several examples of the application of neuroscientific analysis to a review of multimodal persuasive rhetoric. It then identifies implications for integrating this kind of analysis into education and business. The book presents an example of connections between neuroscience and narrative. It provides some examples of the application of dress code as part of multimodal rhetoric in certain persuasive messages. The book also presents a survey of responses to various persuasive messages on a national level. Local surveys of professionals, for example, would likely attest to the geographic demographic attitudes, which could be observed statistically, identifying patterns in neural plasticity in local regions. A national survey would provide an aggregate of these observations toward identifying general responses/perceptions of such messages.
