ABSTRACT
This chapter reviews scholarship related to cognitive neuroscience and its multisensory attributes. It then focuses on the general link between the fields of neuroscience and multimodal rhetoric. This information sheds light on the effects certain messages have on people when multiple modes are used to present information. The chapter then reviews some of the literature from neurobiology regarding various modal combinations and how they are described in that scholarship. This discussion omits studies pertaining to demonstrating cognition, which involves another dynamic of neural process. The chapter summarizes attributes of particular modal combinations relative to cognitive neuroscience. The auditory cortex is the portion of the brain where most of our auditory (hearing) processing occurs. Neuroscience scholarship explains this benefit in the linkage of visual stimuli being processed within the auditory cortex. The chapter provides several attributes of the Training Within Industry program, a program associated with the current lean operations philosophy and which integrates several elements of multimodality.
