ABSTRACT
The purpose of this study was to investigate the influence of ‘process awareness’ on the creative process of a design team. Process awareness is a cognitive creativity skill that entails actions derived from instances where individuals in the design team express knowledge of underlying cognitive processes and aspects and utilize it to facilitate their own and their team’s creative process. Transcripts from sessions where the design team was working creatively were analyzed both top-down and bottom-up, through quantitative coding, using a coding scheme, and qualitative coding. This was done to ensure capture of all instances of process awareness. Through this iterative process it was revealed that process awareness was predominantly observed in creativity related tasks. Moreover, three distinct facets to process awareness emerged, that is, planning, monitoring and reflecting, which were employed respectively before, during and after initiating a process and/or a workshop. We conclude that process awareness is an important creativity skill, being a crucial mechanism to enhance all stages of the creative process. If a designer is able to plan, monitor and reflect on his or her own cognitive processes, as well as those of other team members, he or she will be able to understand what works and what does not for advancing the creative process. In turn, this enables the designer to become more strategic about which actions are appropriate and at what time they are most usefully deployed, thereby making the use of strategies, methods and tools not just an automatic procedure but a highly conscious and purposeful one.
