ABSTRACT
Most business/marketing writers make this mistake and put examples toward the end of a piece. The power in putting stories first is to show readers what you want
to tell them. Each story must serve a purpose to explain a key point.
Most business/marketing writers make this mistake and put examples toward the end of a piece. The power in putting stories first is to show readers what you want
to tell them. Each story must serve a purpose to explain a key point.