ABSTRACT
Shane Snow, entrepreneur and author of Smartcuts, opens his last chapter, “10x Thinking,” with a story about Elon Musk. The billionaire cofounder of PayPal, and founder of Tesla Motors and SpaceX, had poured his fortune into sending a rocket into space. His first two attempts had failed and this was the moment, three hundred scientists gathered round, when they would learn whether the mission was a success. Would the rocket fall from space to earth as the previous two rockets had? Would their tireless hours and exhaustion be for naught?
