ABSTRACT
You have the facts on your clients, organization, sector, and the broader environment. You have now made two critical choices-who you should focus your energy on serving and which spine-tingling goal you will pursue. Now that you know where you are headed, it is time to choose how you will get there. You have laid out all your options. You know which of these work, which do not, and which are unproven. You know what you’re good at. Now it’s time to put it all together and choose the path to your goal based on what works, what you are uniquely qualified to do, and what will have the most impact.
