ABSTRACT
The timing we use in confronting risk is often critical. For example, you do not want to set out on a fishing trip when the weather report warns of thunderstorms. Releasing a new film is always an uncertain endeavor, but if you drop a low-budget family film the same weekend the latest Star Wars movie hits the theaters, you are asking for trouble. If there are three houses on your street for sale, it might make sense to wait before listing your own, as a fourth on the market might cause potential buyers to question why so many homeowners are leaving that particular location.
