New Competencies Resolve Blurred Boundaries To beat the new competition you must move to the same playing field

To take digital to the core of your enterprise, you have to start bridg-ing the gaps between where it is now and where it needs to be. You may need to get your company to cross the rapidly blurring boundary into a new industry. Information and technology need to become more like core capabilities of your enterprise and less like support services. You certainly need to add new digital competencies-and they have to fit somewhere on the organizational chart. You’ve got to span the blurring boundaries between existing departments and functions to make that integration work.