ABSTRACT
Imagine for a moment that there are no frameworks for a P&L, a balance sheet, or a cash ow report, yet you have a nagging concern about the nancial health of your business. You’d get the same unproductive result that you get when your thinking has no guide. ere would be no reliable frameworks for thinking about the business’s nances. No path to follow. So you’d probably put it o. e reason we spend so much time with spreadsheets and the other “forms” that are part of running a business? It’s simply because they’re there! inking is fun when we have a reliable framework to guide us.
