ABSTRACT
Your employees are no dierent. ey seek to be inspired, even at work. ey thirst for the thrill of being part of an organization led by someone they want to be more like, someone who has the courage, wisdom, tenacity, and tenderness they wish they had. ey want to be able to tell tales of admiration to their families and friends, and they want their association with you and your company to make them feel special.
