ABSTRACT
Friedman (2000) contrasts the current trend toward cultural globalization with the Cold War Era where the world was divided between East and West with a wall in between. Today's global world has one overreaching feature - integration. Friedman describes the world as 'an increasingly interwoven place', where 'whether you are a company or a country, your threats and opportunities increasingly derive from who you are connected to' (Friedman, 2000, p. 8). This globalization is built around the Wide World Web, a symbol of our connectivity in an ongoing and dynamic world (Friedman, 2000).
