ABSTRACT
In the drive for reduced supply chain costs and improved efficiency, many companies have adopted a ‘one-size-fits-all’ mentality when it comes to providing logistics services. But customers come in all shapes and sizes and have vastly divergent logistics needs. Companies need to understand the differences in customer requirements and align their logistics operations to customer segments based on these differences. This chapter outlines how companies can achieve alignment in a costeffective way, using a three-step approach. Alignment offers benefits that go far beyond cost efficiency: it promises greater market share and com petitive power.
