ABSTRACT
Ill. Analysis ............................................................................................... 569 A. The Legislature ............................................................................ 569
1. Legislation Generally ............................................................ 569 2. Specific Proposed Laws ........................................................ 570
B. The Regulatory Agencies ............................................................ 572 C. The Industry ................................................................................ 573
IV. Recommendation ................................................................................ 574 A. Looking to the European Model .................................................. 574
1. Explicit and Affirmative Consent .......................................... 574 2. Withdrawal of Consent .......................................................... 575 3. Users' Access to Their Own Data ......................................... 575 4. Notification of Serious Data Breaches .................................. 576 5. Distinction Between Information Needed to Enable a
Transmission and Information Used for Value-Added Services ................................................................................. 576
6. Coordinating Body ................................................................ 576 V. Conclusion .......................................................................................... 576
I. INTRODUCTION
You probably don't know your cousin's phone number. You don't have to know it-like your emails, your social media networks of choice, and your current location, it is stored in your phone. The convenience of having all of that information at your fingertips has given mobile devices and accessories the potential to become a trillion-dollar industry, with consistently substantial growth in recent years and more anticipated in the near future. 1 The proliferation of smartphones and tablets has led to new usage patterns as well. Mobile devices now account for nearly 7% of all worldwide web traffic, with location-based services (LBS) providing consumers with countless new avenues for taking advantage of the ubiquity of wireless network access.2
