ABSTRACT
The aim of this chapter is to present a discussion around the phenomena of grassroots mobilizations for sustainable consumption, a form of social mobilization also called “political consumerism.” In this chapter, we are going to investigate its analytical and practical nature-and its relationships with collective action as grassroots mobilization-with the help of research carried out in Italy (Leonini and Sassatelli 2008, Rebughini 2008).
