ABSTRACT
Post-Fordism is the term or concept used to describe recent changes in the structure, organization and processes of modem economies. This chapter demonstrates the ways in which aspects of post-Fordism foster individualistic and private-orientated modes of behaviour. It also entails a consideration of whether the shift towards a post-Fordist economy ushers in new forms of co-operation and solidarity. Both Fordism and post-Fordism have been subjected to criticism, and even to doubts about their legitimacy and existence. The chapter then indicates how the shift towards this industrial paradigm has encouraged individualism and private-orientated modes of behaviour. It discusses five processes: the post-Fordist epoch; changes in modem consumption; a return to the private realm; new divisions into the workplace; and challenges to the role and influence of trade unions. Occupational solidarity, community-support and trade union branch meetings are increasingly being supplanted by an emphasis upon the transferable skills and professional development of the individual worker.
