ABSTRACT
Detraditionalization', the decline of tradition, is an area currently receiving considerable attention from sociologists, historians and other commentators. This chapter begins by outlining the nature of detraditionalization as well as identifying the most plausible explanations for its emergence. It considers some consequences and implications of detraditionalization. The chapter argues that detraditionalization has greatly contributed to the rise of individualism in the contemporary period. It demonstrates how certain processes have contributed to the diminution of tradition and traditional forms of authority in the contemporary period. The chapter claims that detraditionalization is leading to greater individualism, but presents many difficulties and challenges for contemporary societies. One of the earliest challenges to traditions and traditional authority came from the project of modernity and the forces of modernization. Globalization constitutes a challenge to tradition in a number of ways. The spread of markets and the establishment of the market mechanism also form a basis for organizing society further challenges tradition.
