ABSTRACT

According to a recent study by The Nielsen Company, the average American Internet user spends over fifty-five hours per month online.' However, despite the wide range of possibilities offered by the Internet, Americans spend about half of their online time on social networks, games, e-mail, and instant messaging. 2 As consumers are spending an increasing amount of time online and demanding convenient, instant access to more content, cloud computing is becoming a rapidly growing technology and the industry's new buzzword. 3 In a nutshell, the idea behind cloud computing is that instead of having the software and data stored locally on a user's own computer, they can all be stored on Internet servers, or "in the clouds," and accessed as a service on the Internet.