ABSTRACT
Is it too ridiculous to imagine that, one day, the world will be full of progressive organisations whose employees enjoy their working lives just as much as their leisure time? And, what’s more, that their happiness at work has the direct result of making their organisations more successful? Principled Persuaders don’t think these ideas are ridiculous. They know that a key objective of Principled Persuasion is to raise levels of happiness throughout the workforce.
