ABSTRACT
Murray Coleman, former CEO of Bovis Lend Lease, told me that one problem in raising sustainability awareness is that sustainability has many different definitions and aspects. Because sustainability has different meanings to different people, then with over 1 million people working in UK’s construction sector, we can estimate that there are probably 1 million different definitions of sustainability or so! So what? Nobody really worries about what construction workers think, do they? Well, Murray does and so do many in our industry. Because many of these definitions stir the emotions, then it can lead to contentious discussions, shouting matches, protests and other disagreements. In other words, whatever you are doing in sustainability, there is a good chance that someone else reckons you are doing it wrong! This does not help our industry going forward.
