ABSTRACT
Before the 2008 credit crunch, the main environmental flavours of the month in the UK was about globalisation and carbon footprint.1 This creates a lot of argument which generally goes something like this:
This is a very simple and simplistic example but illustrates the tensions between what is ‘right’ and what is ‘good’. There is no easy answer since companies need to ensure their own sustainability and will go for the lowest raw material costs so that they can maintain a price advantage over their competitors. Governments deal with this tension by using legislation to control the behaviour of companies and using taxation to control behaviour where legislation is less effective.
