ABSTRACT
The previous chapters examined the background to sustainability in construction: the ways of satisfying customers and also about managing the relationships with stakeholders. I now focus on two areas of going forward towards a more effective and sustainable construction business. The two areas are improving what we are doing now and transformation – developing a new set of policies and strategies for sustainability. A generic way of going forward, is shown on Figure 11.1. The need for transformation to a future state is matched by the need for improving the current state. Before all that can start, however, we need to get the support of the senior decision makers.
