ABSTRACT
Many economies are investigating or encouraging the growth of new industries in areas that have been disenfranchised by technological advances and global production systems. De-industrialisation, globalisation and urbanisation are transformations that have occurred in many economies and are phrases that are commonly used, especially in the field of tourism development and rural tourism. These events in themselves have had dramatic effects on rural areas and tourism has regularly been chosen as a development mechanism to combat such events (Kotler, Haider, and Rein, 1993; Butler, Hall, and Jenkins, 1998; Hall and Kearsley, 2001; Roberts and Hall, 2001).
