ABSTRACT

Executive briefings are similar in many ways to seminars, but they are completely under your control. For example, the briefings can adopt the same format as a seminar, with a number of different speakers from the organization presenting on related topics. However, the content of the presentations can be tailored to the business needs of individual clients. A number of larger organizations have set up special executive briefing centres to concentrate on this important aspect of business development. The briefing centres are often located in converted country houses with full presentation facilities, accommodation, catering and areas for discussion and relaxation. The intention is to create an environment where busy executives can get away from day-to-day pressures and concentrate on issues of strategic importance.