ABSTRACT
This is important because most of the detailed, supporting, actions described, or implied, by this book should not be carried out by full-time intellectual asset specialists but instead by individuals as part of their normal role. For example:
Marketing personnel should be aware of the general coverage afforded by their organization’s patent portfolio so that they can identify potential infringement when monitoring competitors’ activities. Project managers, or the resources at their disposal, should have sufficient general knowledge of intellectual asset management to be able to draft and implement an intellectual asset plan. Inventors should be able to access externally available patent databases to help monitor the technology development of third parties.
