ABSTRACT
This chapter tells a story of scientific discovery based on my studies on addiction therapy. The analytic strategy applied in much conversation analytical work resembles that of analytic induction (Mill 1843-83; Lindesmith 1947). I will discuss the principles of analytic induction and show how they are used in practice. This will be demonstrated on a grass-root level with a set of materials from an ongoing research project. The aim is to describe a path to discovery, making it accessible for outsiders to CA as well. The narrative will disclose in detail the path from an amorphic mass of data to the polished, publishable and potentially applicable finding. Some analytic procedures have already been mentioned in the previous chapters, but here they will be introduced in practice. In addition, the reliability and validity of findings will be discussed. Specific emphasis will be put on the fact that science audiences have diversified and results have to be reported in recipient-friendly ways to serve the needs of different audiences.
