ABSTRACT
This story highlights the emergence of information campaigns in preventing undesirable migration. The purpose of this new strategy is to discourage potential migrants from leaving. People in sending regions should be sensitized to irregular migrants' tough living conditions so that they perceive undocumented migration not as an opportunity but as a source of danger and vulnerability. One of the key justifications of information campaigns lies in the need to fight human smuggling and trafficking, which prospers on potential migrants' false hopes of a better life abroad. By raising awareness of the risks of migration and the harsh realities of life in destination countries, information campaigns should counter these illusions and thereby jeopardize smugglers' business. Traditional methods of migration control, such as the surveillance of borders, are thereby complemented by attempts to convince migrants not to leave their home.
