ABSTRACT
Before we start to think about developing a marketing programme, we need to
understand how clients currently buy design consultancy services and what they are
looking for.
Firstly, although some client companies and organisations are starting to
include design activities and budgets in their long-term strategic planning process,
most buyers decide to commission design on an ‘immediate needs’ rather than
a ‘future wants’ basis, due either to commercial challenges, opportunities and
problems, or to changes in circumstances such as mergers and acquisitions.
