ABSTRACT
The real power of marketing lies in the brain, not in the wallet. Imagination,
consistency and persistence often turn out to be more useful than a cheque book.
However, money helps: it means that you can do more things, more quickly.
The real power of marketing lies in the brain, not in the wallet. Imagination,
consistency and persistence often turn out to be more useful than a cheque book.
However, money helps: it means that you can do more things, more quickly.