ABSTRACT

Proper budgeting for any major event is a particular skill. And, unfortunately, budgeting for press conferences is no exception.

Why is budget planning so difficult? There are two reasons for the complexity. First of all, an event has many contributors. You typically do not have a single contractor working for you, but several suppliers need to be coordinated. You need to ensure that you do not create overlaps or gaps in services from different suppliers. But proper planning or contracting the entire event to a single agency can avoid this issue.