ABSTRACT
An indispensable part of management is the notion of strategy. Undoubtedly, the usual definition of strategy encom passes medium-and long-term planning in the context of an enterprise’s strengths, weaknesses, opportunities and threats. It begins with the question, ‘what do we want to achieve?’, gener ates a plan to achieve that intention and is then directed and divided for implementation in various parts of the organiza tion. Strategy, in these days of globalization and rapid market switches, is frequently about the management of change and, consequently, nearly always involves human resources, as in Air France’s strategic plan.
