ABSTRACT
The focus of this book is design and marketing, but when I started researching this topic in the early 1990s there was precious little research comparing men and women’s output and preferences. At the same time, there was an extensive literature highlighting the connectedness of different art forms whether graphic design or art and if this literature was reliable, it meant that information on gender and its impact on output and preferences produced in one area of graphic expression (say, drawings and paintings) could be extrapolated to another area such as design and advertising. The argument as to the inter-connectedness of different graphic forms would open up the evidence base considerably so it was critical to find out how extensive and convincing were the arguments concerning the inter-connectedness of different forms of graphic expression.
