ABSTRACT
Designs and advertisements rely on concepts and language as well as visuals, and it is reasonable to ask what research has been carried out comparing male and female language usage and preferences. In fact, unlike empirical work on design which (apart from my own studies) is pretty sparing, research comparing gender differences in concepts and language has been abundant. In fact, the topic of whether men and women use language and concepts differently has been the subject of several books and research articles and we will try to give a flavour of this work in this chapter.
