ABSTRACT

First published in 1968, Whole Earth Catalog [WEC] was the most significant publication as far as transmitting the image of the other America to an international audience.1 Two issues of the catalogue were published annually, as well as a supplement containing letters from readers. The final edition of the catalogue – in its original form – was published under the title, The Last Whole Earth Catalog (1971). Beginning in 1974, the catalogue took on the form of a monthly journal entitled Co-evolution Quarterly (1974-1984). The title changed again, becoming Whole Earth Review (no. 44, Jan. 1985-no. 89, Spring 1996), and, finally, came to be called Whole Earth (no. 90, Summer 1997). In 1994, a 384-page version called The Millenium Whole Earth Catalog: Access to Tools and Ideas for the Twenty-First Century, was published under the direction of American social critic, specialist on the cultural, social and political implications of modern communication media, Howard Rheingold.2