ABSTRACT
Strategy comes across as a relatively wide concept affecting all aspects of the business operation. Strategy is defined in the Collins Dictionary of Business (Pass, et al., 1991, p. 586), as
... a unified set of plans and actions designed to secure the achievement of the basic objectives of a business ... BUSINESS OBJECTIVES represent the goals of the organization, Le. the economic (and social) purposes for which the business exists; strategy is the means used to attain these goals.
