ABSTRACT
Internal communication underpins organisational effectiveness since it contributes to positive internal relationships by enabling communication between senior managers and employees. Paradoxically, internal communication can also pose a threat to organisational relationships, as poor communication can be counter-productive (Welch, 2012). Effective internal communication is crucial for successful organisations as it affects the ability of strategic managers to engage employees and achieve objectives. Internal communication happens constantly within organisations and includes a range of communication types from informal chat on the ‘grapevine’ to managed communication. This chapter presents a framework for thinking about formal, managed internal communication (Welch and Jackson, 2007). The framework offers strategic communication managers a fresh perspective from which to consider internal communication. The chapter goes on to consider employee engagement and its internal communication implications (Welch, 2011).
