ABSTRACT
Whilst the position of social software that enables connections in the top left quadrant of the 4Cs matrix implies that technologies in this category require little communication between employees, it is important to note that this refers primarily to direct, contiguous interaction. It is still a key element, but with these types of social software such interaction is distributed over time, between multiple individuals and even across different systems. It should also be remembered that cooperation and collaboration systems depend on direct interaction between people, whereas connection tools rely as much on connecting employees with content and each other.
