ABSTRACT
This conclusion presents some closing thoughts on the concepts discussed in the preceding chapters of this book. The book describes in detail the EC regulation of two service sectors, consumer credit and tourism. Again the content of EC rules in these areas is mainly concerned with advertising, marketing and contract terms. The possible arguments for the EC failing to provide such rules have already been considered in the context of service safety. The real objection to EC regulation of service standards seems to be the impossibility of fixing the level at which they should be pitched. It is true that in administrative law the principle of legitimate expectations has become accepted, partly through the medium of EC law, but that was on the basis of express statements of the principle by the judges. In the area of advertising, marketing practices and the control of contract terms many of the EC rules apply equally to both goods and services.
