ABSTRACT
Unsurprisingly, the concept of risk has been at the heart of driver behaviour research for many years. Road traffic crashes carry the risk of significant injury or loss of life; so understanding how risk affects driver decision making has important implications for the development of effective counter-measures. These could span education and training, modifications of the road infrastructure and the development of in-vehicle technologies aimed at either preventing the occurrence of crashes or minimising their negative impact on those involved.
